Rimmel's unique clump-free formula allows you to build and build your lashes to the length and volume you want, while still defining each lash. A must-have everyday beauty essential. Rimmel's buildable formula means you can rock a natural, fresh-faced look with bold, luscious lashes – or, they can be the perfect addition to a smokey eye makeup look in the evening.
Rimmel's specially designed formula allows for the building of unlimited coats of mascara on the lashes, while maintaining perfect lash separation and definition, without clumping or sticking: the ultimate volumising mascara. Be Extra with Rimmel. Get the London look.
