This new creamier formula is easier to rinse out. The L'Oreal Laboratories have created a formula which acts on 3 Dimensions of colour—Intensity, luminosity, and reflection. It maintains colour intensity and is the new colour-seal elixir, developed to intensively condition for protection against colour fading and preserve its intensity. It protects hair with its UVA/UVB filters enriched formula that protects coloured hair from external aggressions. This formula prolongs radiance with concentrated nourishment that intensely nourishes the hair and smoothes its surface.
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